Dear all,
We are currently running a survey on people’s attitudes towards neuromarketing and related topics. We hope that you will all take this survey, as well as shard this link to as many people as you like. We hope to get as many people’s opinion as possible, and report the results through appropriate channels (i.e. journal paper, Master’s paper, and online here)
The original text and link goes as follows:
NEUROMARKETING SURVEY
We would like to invite you to take part to this survey. Your answers will help to gather information about the perceptions and thoughts about the use of brain science methods in non-medical settings.
CONFIDENTIALITY
Any information that you provide will be confidential. All participants will be anonymous such that no personal information concerning you or your company will be made public either during, or after the completion and release of this study. The questionnaire should take about 10 minutes of your time. If you wish to receive a summary of the results (that you can pass on to your home company) please indicate at the end of this questionnaire and include your e-mail address. We will not use this e-mail for other purposes than for sending you the summary.
WHO IS BEHIND THIS STUDY
My name is Matteo Bellisario, and I am completing my final report for my Master Degree in Strategic Market Creation at the Copenhagen Business School, in Copenhagen, Denmark.
My academic supervisor for this research is Dr. Thomas Z. Ramsøy, head of the Decision Neuroscience Research Group at the Copenhagen Business School and Danish Research Centre for Magnetic Resonance at Copenhagen University Hospital.
The results will be part of my Master Thesis, and may, if suitable, be submitted to a peer-reviewed journal.
PLEASE CLICK ON THE LINK BELOW TO START THE SURVEY
http://www.surveymonkey.com/s.aspx?sm=UrWT2vR9gSIXNSKooLsNuQ_3d_3d
-Thomas
I could think that the way companies use neuromarketing is not so much the direct results as the PR that can be gained from a ‘fancy’ brain imaging study with colorful pictures of activated brains for a product. If such a study gets widely published in mainstream media it will gain PR for the company at the only cost of the study.
The Bellisario-Ramsøy questionnaire did not quite reflect that aspect.
The interesting David Lewis and his company ‘The Mind Lab’ seem to be available for services related to this kind of ‘neuromarketing’. From their homepage: “He and neuroscientist Darren Bridger established The Mind Lab.Org in response to increasing interest, on the part of his clients, in the use of scientific research projects as a route into the media.” – http://www.themindlab.org/pr.html
very interesting and thank you for posting your survery!