And while we’re in the talk of media coverage, I should mention to those who understand Danish that the Danish Broadcast Company, or DR, has a documentary series on their primary radio channels, P1. The series is called “Hjernerejsen” (loosely translated to “The brain travel”) and it covers topics such as emotions and bonding, brain maturation, transhumanism and neuroethics.In the program called “the soul is in the brain”, I starred in an interview about the new ideas that neuroscience brings to our traditional thoughts about personality and self. My co-interviewees were Jesper Mogensen and Albert Gjedde, both well-renowned neuroscientists both within and outside Scandinavia.
In a coming topic on the senses (tomorrow, April 19.), I speak about how neuroscience can be used in marketing, aka neuromarketing.