BRAINETHICS

In May 15-16 this year, the Copenhagen Business School arranges a conference on neuroeconomics. According to the mission statement, the idea is to “provide an international discussion forum for research in the intersection of the psychology and neuroscience of decision-making and to set a stage for the presentation of recent contributions.”

I will give a talk entitled “Three new directions for neuroeconomic research”. The abstract is below. I can see form the other abstracts and talks that the contributions are most interesting, and there are many results that I expect will make it to the neuroscience journals in the foreseeable future.

So if you are interested in neuroeconomics, the neuroscience of decision making, and the relationship between brands, emotions and consumer behaviour, this is definitely the place to go this year.

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Three new directions for neuroeconomic research

Abstract:

Cognitive neuroscience has recently contributed significantly to the improvement of models in microeconomy and consumer behaviour research. We here suggest that three recent development in cognitive neuroscience may lead to new and exciting fields of enquiry in neuroeconomic research. First, imaging genetics has provided detailed insight into how genes influence emotional responses and decision making in the brain. Second, studies of healthy ageing suggest that emotions and cognitive processes change with age. Finally, single-subject neuroimaging studies may provide new tools for finding neuronal markers for parameters relevant to consumer behaviour research, including emotional responses, preference formation and decision making.